That's why Facebook scrambled to get the sites back up and running. Instagram's digital ad revenue is projected to be $25 billion this year and more than $32 billion in 2022, eMarketer said. digital advertising revenue is estimated to be more than $48 billion this year and $57 billion in 2022, according to eMarketer. The outage affected Facebook's moneymaker – ads.
►Facebook whistleblower: Who is Frances Haugen? Everything you need to know ►Windows 11: What you need to know about Microsoft's release of its new operating system To every small and large business, family, and individual(s) who depends on us, I'm sorry." And that total loss of connection caused a second issue that made things worse."įacebook Chief Technology Officer Mike Schroepfer personally apologized twice Monday to users via Twitter: "Facebook services coming back online now – may take some time to get to 100%. "Our systems are designed to audit commands like these to prevent mistakes like this, but a bug in that audit tool didn’t properly stop the command," Facebook detailed in a Tuesday blog post. "This change caused a complete disconnection of our server connections between our data centers and the internet. At around 5:40 p.m., some users were able to access the platforms, but not all functions were back.įacebook said that “the root cause of this outage was a faulty configuration change” when an engineer doing routine maintenance work issued a command "which unintentionally took down all the connections in our backbone network, effectively disconnecting Facebook data centers globally." The social network and the Facebook-owned platforms stopped working around 11:30 a.m. Monday’s outage of Facebook, Facebook Messenger, Instagram and WhatsApp, one of the longest in Facebook’s history, marooned billions of users who rely on the social media giant and its apps for everything from connecting with friends to running their businesses and logging into websites.
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